THE NEW JERSEY 
TERRA COTTA CO 


FOR THE 


- VICTORIA BVILDING 
NEW YORK 


One of the olyects of this 
Booklet ts to show that 
“Architectural Terra Cotta, 
well-made, properly set and 
carefully pointed, is the 
tdeal building material of 
the Twentieth Century.” 


ARGHITECTVRAL 
eC Le Ory 


‘Tigi 
VICTORIA 
BVILDING 
TWENTY SEVENTH ST 

BROADWAY 


NEW YORK 


Hibs Onbeviag (14 


NEW JERSEY 
WERIRA COITLA COMPANYS 


SINGER BVILDING 
NEW YORK 


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THE VICTORIA BUILDING 
Twenty-seventh Street, Broadway, Fifth Avenue, New York City. 
Messrs. Schwartz & Gross, Architects. 


il i IA r IN i HUN i 


IT 


Tae wie TORTA BMILDING 


TWENTY SEVENTH STREET & BROADWAY, NEW YORK CITY 


SHE VICTORIA BUILDING is located on the south side of Twenty-seventh 


Street, with fronts‘on Broadway and Fifth Avenue, New York City,— 


right in the heart of a section that is rapidly developing under the 
impetus of a new “up-town’” movement. The name “Victoria” was 
inherited from the building that formerly occupied this site—the Victoria Hotel, 
which, after an eventful history, was torn down in 1913 to make way for the present 
structure. 

The Victoria Building is owned by The 230 Fifth Avenue Corporation, which 
Company also did the erecting. Messrs. Schwartz and Gross are the architects. 
The lower three stories are faced throughout with a unique white matt glaze terra 
cotta which was developed by The New Jersey Terra Cotta Company especially for 
this building. All of the features of the upper five ornamental stories, including the 
main cornice, and all sills and lintels of the intervening plain stories, are also white 
matt glaze architectural terra cotta. Most of the ornamental features of the build- 
ing are shown in this Booklet by reproducing photographs of the original models, a 
method which affords an unusual opportunity to study the finer architectural detai!s 
at close range. : 

While the photographs taken at building have been reproduced with unusual 
care, they hardly do full justice to the quality of the erected work. For this reason 
architects and owners are respectfully imvited to examine this material at site of 
building, as a good example of architectural terra cotta, “well made, properly set, 
and carefully pointed.” 

Architects who desire to secure the same high quality of architectural terra 
cotta as furnished for the Victoria Building should specify “The New Jersey Terra 
Cotta Company.” For the same high quality in the same color and finish, architects 


should specify “New Jersey-Victoria.” 


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The superior quality 
of the Terra Cotta in 
the Victoria Building 
will be readily appre- 
ciated by all archi- 
tects who — accept 
our invitation to erit- 
ically examine the 
erected at the 
site of the building. 


work 


Terra Cotta Detail, Entrance 


Arches. 


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Third Story 
Pilaster. 


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The most prominent 
characteristics of this 
Terra Cotta are: Fine- 
ly modeled ornament: 
superior whiteness; 
uniform color; close 


and even joints; true 


alignment of long 
stretches, and _ free- 
dom from crazing. 


Terra Cotta. Key, Entrance 
Arches. 
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Section, Through Entrance. 


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Sundry Terra Cotta Details, Upper Stories, Victoria Building. 


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Plant of the New Jersey Terra Cotta Company at Perth Amboy, N. J. 


THE NEW. JERSEY TERRA COTTA COMPANY 
ESTABLISHED 1888 


Manufacturers of High-Grade Architectural Terra Cotta 
Singer Building, 149 Broadway 


Telephone, Cortland 3903-3904 NEW YORK, N. Y. Works, Perth Amboy, N. J. 


~The New Jersey Terra Cotta Company has been engaged in the manufacture of Architectural Terra 
Cotta for twenty-seven years, during which period it has supplied terra cotta for many important build- 
ings throughout the United States and Canada. Its staff and its workmen are skilled in all the best prac- 
tices of the trade, and understand the manufacture of high-grade architectural terra cotta from the ground up. 


The Company’s plant at Perth Amboy, New Jersey, recently rebuilt on lines of most modern construc- 
tion, has a capacity equal to any individual factory in the East. The equipment is up to date; the service 
is efficient, and the facilities for furnishing work in the shortest possible time consistent with good work- 
manship are of the best. The plant is located directly on the lines of the Lehigh Valley Railroad and Central 
Railroad of New Jersey, and has connection facilities with all leading railroads of the country. 


This Company is prepared to make prompt deliveries to all parts of North and South America. Be- 
fore shipment is made, all terra cotta is laid out, lined up and fitted with the greatest care and to correct 
joints. This saves the contractor much trouble and expense in setting, and insures a good and satisfactory job. 


A large and efficient estimating force is maintained at all times. Price quotations, with samples, 
times for delivery of work, and all other desired information, cheerfully furnished on request. Send plans 


and specifications; same will be promptly returned with a reliable estimate. Resident agents are located 
in all principal cities. 


The service of the Engineering Department of The New Jersey Terra Cotta Company is freely 
offered to architects and builders; there is no obligation of any kind. This department will design terre 
cotta construction so as to give the greatest economy consistent with good and safe practice, and submit 
for architect’s approval. Setting and pointing of terra cotta supervised by Company’s expert at any time, 
anywhere, by special arrangement. 


All requests for information connected with the use of architectural terra cotta, whether relating to 
construction, design, color, finish or otherwise, will be handled fairly and promptly and to your entire sat- 
isfaction. 


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SOME OTHER BUILDINGS FOR WHICH THE NEW JERSEY TERRA COTTA COMPANY 
HAS RECENTLY FURNISHED THE ARCHITECTURAL TERRA COTTA 


BUILDING LOCATION ARCHITECT BUILDER 
MiamrsHotel ss. cre. site celeste Dayton;:;Ohio.......: Hse Stevens! Coz... ce. scsactetio en here The Miami Hotel Co. 
BUS SAN Wik: ELotel o5'.\0)s\-cioete cities Johnstowim wears. J ansseni@rADbOtt. cnc eeu ieie ce tee Johnstown Hotel Co. 
Central Branch Y. M.C.A....... Brooklyn, N. Y.......Trowbridge & Ackerman.............. The Whitney Co. 
FirstuME Churelioe. «cass en nee Fort Dodge, Ia........ Fulton) S?Butlersa.cc hee seen anes Anton Zwack 
Fordyce Bath House............ Hot Springs, Ark...... Geo. R. Mann and Eugene J. Stern. ...Col. S. W. Fordyce 
Halcyon Apartments............ Montreal) Canada, ...Gauthier & Daousts.°. ccsd-. «its 3s. oe Webster & Sons 
Courthouses esccaees ss seiste here sc DeRidder, La......... Stevens & Nelson Co.................. Fall City Construction Co. 
[KKressp Building ye rictecteie.ceastetes ries Houston, Tex......... Dey moupeburell sy. perce rae <tstenl-eaee Buchanan & Gilder 
Ford Motor Co. Building........ Cambridge; Mass:.0.. John Grahams uae enon mene « eldeics oe C. A. Dodge Co. 
PV e Mi CRA iy ots rots ercveie cues niet oe Providence, R.I...... Shattieky& Hussey..s. nis occis > ote ssc The Norcross Bros. Co. 
igh School iiss o.3ce ess cs Blushing, Ui. De saece GC. Bs WeSny.derss cds. ses an ache cena Richard E. Heningham 
Mason Biilding sn. ddee anane.ss Houstonsa lex: snc to ct: Mauran, Russell & Crowell............ Buchanan & Gilder 
First Church of Christ, Scientist.. Utica, N. Y.......... Agne, Rushmer & Jennison............ Harry Lancaster 
Bank and Office Building........ Syracuse, N. Y........ Mowbray Uiiin gersn cee ir sicledele.cieee The Whitney Co. 
Niagara Falls Gazette Building... Niagara Falls, N. Y...C. R. Phelps................00.eeee0% Wm. S. Humbert, Inc. 
ight Schools frente. cscs coe Kingston; AN gey este rue Artin CiLonvyeara. ta .c etree alae George T. Kelly we 
Bist Mie. Chureh sens tes cine oe INewton) Uaecs ss scenes Rulton’ &Butier. aes «seers <sdaae° Anton Zwack 
Office Building eee. tes sen be Hot Springs, Ark...... George Ry Man tertentaa nia «5,1, accion re Stewart-McGehee Constr. Co. 
Cab Drive, Biltmore Hotel....... New York City....... Warren & Wetmoresjesainas scien one John Pierce Co. 
IPRER CCR Se ciess ea lo toler ered ee oebc ie tome Butlalo; Nesey sa. .eetss> WVm3) Ele Mic fatrick: oni sctete slew ie cote Geo. A. Fuller Co. 
Haigh Schoolivc carters ote cist aie ee: « Plainfield, N. J........ Wilderg&: Whitescnecmcinsetisicciette as fe 6 Paul J. Exner Co. 
Masonic: Templein..s...2c6 «dele vie» Maye orte, ANG. eros oe Roberteo: Hy de Wynecrie cicicts.con Me aenssscens LaPorte Masonic Temple Assn., 


VeMACOAL. cocrulteeetoasic.e cates Hamilton, Ohio....... F. G. Mueller and Shattuck & Hussey.. 


Bender & Co. 


4 
ARCHITECTS,‘ OWNERS, OR 3 ak 
BUILDERS WHO DESIRE TO ie yt 
OBTAIN ARCHITECTURAL vite 
TERRA COTTA OF SUPERIOR rh See 
QUALITY—THE KIND THAT Lf ee 
GIVES PERFECT SATISFAC- , Bei 
TION—SHOULD EMPLOY THE 
EXPERIENCE, THE FACILITIES, a, é 

AND THE SERVICE .OF- THE = es 

-NEW JERSEY TERRA COTTA i ade 

_ COMPANY. sn ek age 


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_» This booklet is $}4x ll inches, the standard size recommended by Phe American Institute of Architects au 


* Pas . ‘5 ; Pt ta ms Cee Suda gy 
; * vi 1 peeal oY “ a it ee trats 


